“Reduce, Reuse and Rethink” plastic packaging towards a novel fiber-based packaging and reuse scheme uptake

Starting year: 2022


  • Packaging
  • Environment
  • Innovation, process/product development
  • Sustainability

Funding: Horizon Europe
Duration: 2022 - 2024

The project’s ambition is to provide producers and retailers with innovative solutions immediately applicable for their most complex packaging, allowing them to keep the promises set by their plastic strategies, access applications thanks to which they can support and drive the transition towards more circular packaging. To successfully address these new challenges, retailers will require much closer collaboration with upstream players, packaging converters, innovators while making sure to continuously involve consumers along the way. Such a system-level approach must include in fact collaboration along the value chain, addressing key moments of the production, processing, marketing, distribution, consumption of food and packaging and connected waste management.

The general objective of the project is to secure fast and extensive uptake of industrially relevant, cross-sectorial, cost-effective innovative technologies allowing immediate substitution of complex multilayer plastic packaging with high performing fiber-based packaging and economical, industrial and environmental optimisation of reuse schemes demonstrated at large scale and transnationally in 3 EU countries by 2 major retailers, covering the needs of 13 different food product types.


  • Arwin ((Re)set - coordinator
  • RISE Innventia AB
  • Fraunhofer Gesellschaft zur Förderung der Angewandten Forschung E.V.
  • Consiglio Nazionale delle Ricerche
  • Innovhub - Stazioni Sperimentali per l'Industria srl
  • University of Bologna
  • Politecnico di Milano
  • Aarhus University
  • BIM Kemi Sweden AB
  • Bioextrax
  • Fiberlean Technologies Ltd
  • Safe Food Advocacy Europe
  • Carrefour
  • Altho SAS
  • Laiterie de Saint Denis de l'Hôtel
  • Floréale
  • Sodiaal
  • Gascogne
  • Guillin Emballages 
  • Thiolat
  • Schreiber Foods


Contact person in Innovhub SSI:

Daniele Bussini